B2B Industry Google Ads Case study.

B2B Industry

Business Overview:

Newly started service-based business in Australia providing video production services like (animated video production, explainer video production, healthcare video production, government video production) and many more.

Marketing Objective:

The objective of the company’s marketing campaign is to generate leads from targeted locations by leveraging Google ads.

Targeted Locations:

Company wants to target Google Ads in Sydney, Melbourne, New South Wales, and Victoria.

Marketing Budget:

After developing a Google Ads marketing strategy, we recommended a monthly budget of AU$2,700 and a daily budget of AU$90 to the client.

Suggested Google Ads Campaigns For Lead Generation:

4 Search Campaigns with in-depth keyword research, creating responsive ad copy with assets, and adding negative keywords in advance.

(1) Search campaign for main services that company focuses more on.

(2) Search campaign for other 1st priority services.

(3) Search campaign for 2nd priority services.

(4) Brand search campaign.

(1) Display Prospecting – To generate awareness and reach an interested audience with the help of responsive display ads.

(2) Display Remarketing – To show ads to visitors website visitors on google display network.

Transparent Reporting:

We provide our clients with transparent reports on their campaign’s performance on a weekly and monthly basis.

Result:

After implementing a Google Ads strategy for a newly established video production company, we achieved 20 conversions with a total cost of AU$2700 in the first month of marketing. This resulted in a cost per lead (CPL) of AU$142, which the client deemed satisfactory and was pleased with the outcome.