Health And Medical Industry Google Ads Case Study.
Health And Medical Industry
Health And Medical Industry
Business Overview:
- Service-based businesses in India provide cosmetic surgery services, such as hair transplant, laser hair removal, acne scar treatment, liposuction, tattoo removal, and more.
Marketing Objective:
- The objective of the company’s marketing campaign is to generate targeted leads through the use of Google Ads.
Targeted Locations:
- Company wants to run google ads in the targeted location australia.
Problem That Client Facing:
- The client had been running Google Ads with a large digital marketing agency but was not seeing the desired results. Despite generating 1 or 2 leads per day, the client’s goal was to generate 4 to 5 leads daily. Even after some time, there was no improvement in performance with the previous agency. As a result, the client was referred to Auktify Google Ads service.
Our Provided Solution:
- After understanding the client’s business, we conducted an audit of their Google Ads account. We found various areas of improvement on the campaign, ad group, and keyword levels, as well as with their tracking codes.
Suggested Marketing Budget:
- After consulting with the client, we proposed an estimated monthly budget of INR 25,500/- and a daily budget of INR 850/- for their Google Ads marketing strategy.
Suggested Google Ads Campaign For Lead Generation:
2 Search Campaign
- With conducting thorough keyword research and utilising responsive ad copy with extensions and pre-added negative keywords. (1) Search Campaign To Reach All The Rajasthan Audience. (2) Search Campaign To Reach All The Ahmedabad Audiences.
Transparent Reporting:
- We offered clients clear and transparent reports on campaign performance on a weekly and monthly basis
Achieved Results:
- Using this Google Ads marketing strategy, we achieved 10 conversions per day for our client. We also achieved a monthly CTR of 9.03%, 4.68% conversion rate, 302 conversions and 19 phone call conversions.
Achieved Result Compared To Industry Average:
- Industry Average CTR : 3.27%, Industry Average Conversion Rate : 3.36%, Industry Average Cost Per Conversion : INR ₹160+
- Our Achieved CTR : 9.03%, Our Achieved Conversion Rate : 4.68%, Our Achieved Cost Per Conversion : INR ₹90
