Auto Mobile Google Ads Portfolio.
Auto Mobile Industry
Auto Mobile Industry
Business Overview:
- Service-based businesses in Mumbai India provide automobile services, such as car PPF, car ceramic coating,car cleaning and car detailing services and more.
Marketing Objective:
- The objective of the company’s marketing campaign is to generate targeted leads through the use of Google Ads.
Targeted Locations:
- The company wants to run Google ads in Mumbai and New Mumbai to cater higher intent and relevant audiences.
Problem That Client Facing:
- The client had been running Google Ads independently in an attempt to generate more leads; however, they were not achieving the desired results due to the high competition within the automobile industry in Mumbai and New Mumbai. Despite engaging the services of other marketing agencies, the client was not able to achieve the desired impact. The client subsequently approached Auktify and provided a detailed account of their past efforts with Google Ads, as well as their expectations and goals.
Our Provided Solution:
- Upon comprehending the requirements of our esteemed client, we conducted a detailed account audit to identify areas of improvement and enhance the outcomes. The audit revealed multiple inadequacies at various levels, including campaign, ad group, and keyword levels. For instance, the campaign level errors comprised the usage of only one campaign, absence of clearly defined conversions, unjustified budget allocation, and irrelevant bidding. Similarly, the ad group level blunders involved the utilisation of only one ad group for all services and inappropriate nomenclature for the ad group. The keyword level errors included the use of over 200 keywords in a single ad group, mostly informational keywords, and improper keyword match types, among other mistakes. We also observed various inaccuracies in the tracking code and campaign and account level settings.
- Subsequently, we provided our client with a comprehensive report of all the areas that required improvement, along with a suitable strategy, budget, and bidding plan to achieve the desired results using the Google Ads platform With Auktify.
Suggested Marketing Budget:
- After consulting with the client, we proposed an estimated monthly budget of INR 15,000/- and a daily budget of INR 500/- for their Google Ads marketing strategy.
Suggested Google Ads Campaign For Lead Generation:
- 1 Search Campaign With conducting thorough keyword research and utilising responsive ad copy with extensions and pre-added negative keywords. (1) Generic Search Campaign With Their Best Performed Keywords And Different-Different Ad Groups.
Transparent Reporting:
- We offered clients clear and transparent reports on campaign performance on a weekly and monthly basis.
Achieved Results:
- Using this Google Ads marketing strategy, in this competitive automobile industry we achieved a good amount of conversions per day for our client. We also achieved a monthly CTR of 18.71%, 6.71% conversion rate, 32 conversions and 5 phone calls conversions For 1st Month and client was happy with the outcome of the google ads campaign and client decided to continue with us further.
Achieved Result Compared To Industry Average:
- Industry Average CTR : 4%, Industry Average Conversion Rate : 6.03%, Industry Average Cost Per Conversion : INR ₹2800
- Our Achieved CTR : 18.71%, Our Achieved Conversion Rate : 6.71%, Our Achieved Cost Per Conversion : INR ₹420
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CONTACT INFO
Address: 8th Floor, S555 Sarovar Complex, beside FLH3, Chimanlal Girdharlal Rd, Ambawadi, Ahmedabad, India
Phone: +91 6352939016
Email: contact@auktify.com