Industrial Service Google Ads Case Study.

Industrial Service Industry

Business Overview:

A US-based service business that offers bulk fuel and diesel delivery services such as dyed diesel, wholesale fuel, and on-site refuelling and many more services.

Marketing Objective:

The marketing objective of the company is to use Google Ads to generate leads from specific locations.

Targeted Locations:

Company wants to target specific locations in the USA for Google ads, which include Arkansas, Colorado, Louisiana, New Mexico, Ohio, Oklahoma, and Texas.

Marketing Budget:

After devising a Google Ads marketing strategy, we recommended a monthly budget of US$4,140 and a daily budget of US$138 to the client.

Suggested Google Ads Campaigns For Lead Generation:

Suggested Google Ads Campaigns For Lead Generation:
- 3 Search Campaigns With conducting comprehensive keyword research and crafting responsive ad copy that includes extensions and pre-added negative keywords.

(1) Search campaign for all fuel services with multiple ad groups.

(2) Search campaign for all diesel services with multiple ad groups.

(3) Search campaign for brand related search terms.

(1) Display Remarketing – To show ads to visitors website visitors on google display network.

(1) Discovery Campaign – To reach potential audience on other google partner platforms as well to generate more leads.

Transparent Reporting:

We offer our clients weekly and monthly updates on their campaign performance through transparent reporting.

Result:

After implementing a Google Ads strategy for a fuel transportation company, we achieved 86 conversions for US$4,180. The client’s cost per lead was US$48.6.