Trading Card Google Ads Case Study.
Trading Card Industry
Trading Card Industry
Business Overview:
- Australia-based product business offering break card boxes and trading card products like NBA, UFC, and football break cards, among others.
Marketing Objective:
- The objective of the company’s marketing campaign is to boost sales in Australia locations through the use of Google Ads.
Targeted Locations:
- Company wants to run google ads in the targeted location australia.
Marketing Budget:
- After devising a Google Ads marketing plan, we suggested a monthly budget of AU$1,950 and a daily budget of AU$65 to the client
Suggested Google Ads Campaigns For Lead Generation:
- 2 Search Campaigns
With conducting detailed keyword research, creating responsive ad copy with extensions and pre-adding negative keywords.
(1) Brand search campaign for brand related search query.
(2) Generic search campaign with all products ad groups.
- 1 Performance Max Campaign
(1) All products performance max shopping campaign to generate more sales and ROAS.
Transparent Reporting:
- We provided transparent weekly and monthly reporting of campaign performance to our clients.
Result:
- After implementing Google Ads strategy for a trading card provider during the first month of marketing, we achieved 107 conversions at a cost of AU$928.24. This resulted in a 1488.46% return on ad spend (ROAS).